In nonprofit communications, “storytelling” has become a catch-all term for almost everything. Need a donor appeal? Storytelling. A social media campaign? Storytelling. An educational explainer? Storytelling. The danger is that once everything becomes “storytelling,” we start to forget the long-established strategies and best practices of the disciplines we're actually using, like marketing, advertising, sales, and fundraising. So the next time you reach for the word “storytelling,” stop and...

Today, I received a positive diagnosis for the respiratory disease known as Coronavirus 2019 (COVID-19). If you’re unfamiliar with this...

Happy Giving Tuesday! Today's a special day for charities and organizations across the globe, and although nobody can donate to all of...